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Beauty Trends to Look Out for in 2018

The start of a new year means new trends, new innovations and new things to try. January is the perfect time to start thinking ahead about what you want out of the year – to create glowing skin, reduce fine lines and wrinkles or to try out new products and looks, whatever it is, your new approach to beauty starts here…

Clean Beauty

Much like clean eating, a clean approach to make-up and skincare is taking over the beauty industry. Seeing huge growth in 2017, clean beauty is set to be even bigger for the year ahead. Now it’s not just about what we put in our bodies, it’s about what we put on our skin too. Focus on natural ingredients and go for cruelty free brands when it comes to your make-up and skincare, for optimum results and glowing healthy skin.

Try adding our 100% Pure Organic Moroccan Argan Oil to your daily routine. Simply massage into the face and neck at night prior to applying your night cream to nourish and hydrate the skin.


Over the last decade more and more research has been made available regarding the effects of pollution on our skin. That’s not just air pollution, but also digital pollution, caused by the screens we have in our homes such as smart phones and laptops. Because it is now widely known that we need to protect our skin from harmful pollution anti-pollution skincare has become huge.

It has been suggested that anti-pollution skincare could even replace anti-aging, one of the biggest movements in the skincare industry. It is always important to protect your skin though, both from pollution and UV rays, as well as ensuring it is well hydrated and cleansed every day.

Greater Inclusivity

The launch of several beauty brands in 2017 that focused on individuality was met with great approval. Today we crave a more personalized experience, demanding products that work specifically to meet our own unique and individual needs. 2018 will be the year that beauty becomes more personalized, with many of us taking the time to seek professional advice to determine our skin types and what our skin needs to be healthy.

However, cleansing and hydration will always be key to everyone when it comes to skincare, but products are becoming more advanced in order to meet high expectations. For a hard working moisturizer try our Organic Facial Moisturizer with Hyluronic Acid and Vitamins E and B5. Designed to provide the perfect balance of moisture to the skin, it also provides much needed nourishment, for healthy skin that glows.

2018 is an exciting year for beauty. Make it the year you work towards better understanding your skin, learning to protect and care for it, choosing products that suit your own unique needs and lifestyle.

Happy New Year

Elizabeth Charles Beauty x